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About El Paso Inc. | ||
El Paso Inc. began publishing in September of 1995. It is a unique, Sunday morning, paid-circulation, weekly newspaper widely read by business managers, professionals, business owners, philanthropists and their families. Some 8,200 copies of this quality, positive, upbeat publication is home delivered to subscribers, sold at over 150 locations and mailed around the country. El Paso Inc. is divided into four sections intended to provide intelligent, upscale readers with each week's most relevant and interesting stories on the people and events that affect their lives. Section A, Main News, focuses tightly on business, economic and financial news of local interest. Section B, Lifestyle, covers civic, charitable, philanthropic, social and lifestyle events. Section C, Border Business, covers events and issues of interest to people doing business in Mexico as well as national economic news plus comprehensive stock and mutual fund tables of local interest. Section D, Personal Finance, has one goal: to help its readers navigate the increasingly complex world of personal finance. The section gives readers real-world advice and valuable information presented in a way that's easy to understand. It includes local reporting on personal finance issues, columns from industry experts, and coverage of personal finance issues. El Paso Inc. is a member of The Associated Press, and also has exclusive access in the El Paso area to New York Times material as well as its affiliate newspapers. The business premise behind El Paso Inc. is simple: provide a cost-effective means of reaching the city's best demographics. * Three-quarters of our readers earn over $75,000 per year and have a college degree or higher. * 97% of our readers own their own home and 55% are owners or partners in their company. * 82% of our readers spend between 30 minutes to three hours reading El Paso Inc. every week. |
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